Trenton, NJ- This year, the New Jersey League of Conservation Voters (NJLCV) and NJLCV Education Fund, the affiliated 501 c(3) organization, invested significant time, energy, and resources in outreach to the public about Public Question 2.
Public Question 2 would dedicate existing corporation business tax revenues for land preservation and water quality improvement without raising taxes. Funding would also be assigned to clean up polluted sites and improve the quality of rivers, lakes and drinking water sources around the Garden State.
Beyond its work in getting Public Question 2 on the ballot, NJLCV played an active role in the "Yes on 2" campaign led by "NJ Keep It Green," a diverse coalition of New Jersey organizations. NJLCV worked to engage members and identify targeted voters, urging voters to support for Public Question 2 on November 4.
NJLCV Education Fund informed New Jersey's urban voters about Public Question 2. As part of its urban voter activation program, NJLCV Education Fund invited nearly 60,000 Hispanic voters to join its live Spanish-language telephone town hall answering questions about Question 2, featuring Senator Bob Menendez and Assembly Speaker Vincent Prieto. NJLCV Education Fund also ran a large Get Out the Vote program engaging more than 53,000 voters in Newark, Jersey City, and New Brunswick with door-to-door canvassing and bilingual phone banking.
"The New Jersey League of Conservation Voters takes pride in making sure the environment is a priority in Trenton," said Ed Potosnak, Executive Director of the New Jersey League of Conservation Voters. "In 2014, we spent more than $125,000 to reach New Jersey voters in targeted urban communities and across the state and help them prepare to serve as citizen-legislators, determining our state's environmental future with their votes on Public Question 2."